School Profile

Connecting families with their ideal school

Since 2012, Schola has helped families find and enroll their children in the right schools. But while parents discovered potential schools, they struggled to take the next step—connecting with the schools themselves.

Our goal

Transform school profiles from passive directories into actionable, decision-driving tools that empower families to connect and enroll with confidence.

MY ROLE

Product Designer

ABOUT

Responsive Web App

2023

CHALLENGE

Families explored schools but struggled to take action

Previous research has revealed a concerning trend of high bounce rates on school profiles. This means that families are visiting these profiles but not staying engaged or taking further action.

Schola’s mission is to simplify school discovery and enrollment, but the lack of direct engagement left families lost in the process.

DISCOVERY

Understanding why families weren’t taking action

To identify why users weren’t connecting with schools, we combined quantitative and qualitative research:

  1. Funnel Analysis – Reviewed drop-off points in the school profile journey.

  2. User Journey Mapping – Studied how families navigated school profiles.

  3. User Interviews – Spoke with parents and the support team to uncover pain points.

Key takeaways

  • Starting in the school profile

    Most sessions begin in the school profile, as families search for information about schools.

  • Lack of direct contact options

    Parents want direct contact with schools but can't find clear contact details without applying first.

  • Users left to find more info elsewhere

    Parents can't find essential school info or contact details and resort to external sites.

  • Uncertainty about Schola

    Parents lack info about Schola and that we can help as intermediaries, causing enrollment hesitations.

  • Decision-making was complex

    Latino users find it hard to navigate the U.S. education system, affecting school selection decisions.

SOLUTION

Redesigning School Profiles to Drive Action

We transformed school profiles into engagement-driven experiences, making it easier for families to:

  • Find key school information at a glance

  • Directly contact schools through Schola

  • Trust Schola as a guide in the enrollment process

Direct Connection with Schola

Clearly indicating when communication would be direct through our platform and when parents needed to reach out to the school.

Simplified Contact Form

We reduced form fields and used user-friendly UI patterns like step-by-step separation and canned responses.

New Profile

We presented the features of the school in a way that parents could easily understand what the school had to offer and quickly assess if the school aligned with their preferences.

Snippets for Informed Decision-Making

By displaying relevant snippets of information about school types and features we facilitate informed decision-making.

IMPACT

A brighter educational future

Parents now have a better understanding of schools and the student experience. By making the information easier to understand, we have given parents more power to shape a better educational future.

124%

Increase in school contacts

75%

Increase in retentions

LESSONS LEARN

Improving Design Solutions with A/B Testing

Although the immediate results were outstanding, given more time, I would have conducted additional A/B testing to thoroughly validate and fine-tune the design solutions. Furthermore, it is crucial to proactively address the imperative to support schools that have not yet been claimed.

Next

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