Hello, I’m Fernanda
Turning research into measurable growth
I design data-informed experiences that drive real results with a strong foundation in user research & behavioral insights.
Scroll on for a deeper
dive into my work
7+ years of experience
WorkDiscover the story behind each project, I'll give you a sneak peek into my design brain.
My Work at Mozio
Exploring how I led product design projects and research at Mozio to improve the experience for drivers and providers across mobile and web platforms.
Improve the school pages and increase organic conversions
Increased school contact rates by 124% by improving school profiles and streamlining communication.
Matching families with their ideal school
Improving the search experience to help families find the perfect school match.
Transforming Agriculture with Data-Backed Decision-Making
A platform to provide real-time monitoring of crop conditions.
ABOUT MEI’m a Product Designer with +7 years of experience, specializing in UX strategy, research, behavioral design and cross-platform design.
Skills
🔍 User research
🧠 Behavioral design
🎯 Product strategy
🤝🏽 Cross-functional collaboration
⚡ Prototyping
🧰 Design systems
Tools
Figma
Hotjar
Mixpanel
PostHog
