Hello, I’m Fernanda
Turning research into measurable growth
I design data-informed experiences that drive real results with a strong foundation in user research & behavioral insights.
Scroll on for a deeper
dive into my work
7+ years of experience
WorkDiscover the story behind each project, I'll give you a sneak peek into my design brain.
Improve the school pages and increase organic conversions
Increased school contact rates by 124% by improving school profiles and streamlining communication.
Matching families with their ideal school
Improving the search experience to help families find the perfect school match.
Transforming Agriculture with Data-Backed Decision-Making
A platform to provide real-time monitoring of crop conditions.
ABOUT MEI’m a Product Designer with +7 years of experience, specializing in UX strategy, research, behavioral design and cross-platform design.
Skills
🔍 User research
🧠 Behavioral design
🎯 Product strategy
🤝🏽 Cross-functional collaboration
⚡ Prototyping
🧰 Design systems
Tools
Figma
Hotjar
Mixpanel
PostHog
